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Multiple Outlets for Medialets’ Multiplatform Solution
ADOTAS – “Multiplatform solution” is music to the ears of mobile advertisers. Add “rich media” and it sounds like a chorus of angels. Through its preferred partner program Medialets Enrich, Medialets...
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Jumptap Goes Holistic With Mobile Video
ADOTAS – They got search, display rich media, in-app advertising and now video — who could ask for anything more? Jumptap has rounded itself out as a holistic mobile ad network with the addition of...
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Will Publishers Soon Be Dominating Mobile Marketing?
ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather...
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Three Ways Advertisers Should Leverage Mobile Ad Networks
Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors...
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